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Um Zoho Campaigns Alternativa

Nutshell's Email Marketing vs. Zoho Campaigns

Your email marketing platform should take you to new heights, not put a cap on your company’s growth potential. Nutshell’s Email marketing beats out Zoho Campaigns with its:

  • Advanced sales integration and contact segmentation
  • Unlimited seats—pay for your company, with no seat limits
  • Essential email marketing features for all—like drip campaigns, email click notifications and an AI writing assistant
  • Included with Nutshell Marketing Foundation subscription

O que é Zoho Campaigns ?

Zoho Campaigns é um software de marketing por email com recursos como criador de modelos de email, automação e gerenciamento de contatos.

What is Nutshell’s Email Marketing?

Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can advance leads toward a sale.

Nutshell’s Email marketing includes essential features like:

  • Multi-email drip sequences
  • A drag-and-drop template editor
  • Laser-focused audience segmentation
  • An AI writing assistant
  • Custom-coded email templates

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G2 Leader badge for Winter 2025

Nutshell foi nomeada Líder no último Relatório Grid® da G2 para Plataformas de Email Marketing e CRMs. Saiba mais.

 

Nutshell’s Email Marketing vs. Zoho Campaigns comparison

If you’re on the hunt for email marketing software, you may have heard of Zoho Campaigns. But Zoho Campaigns limits your company’s growth with its lack of advanced features and restricted user limits.

If you want an email marketing tool that will take your business to new heights, Nutshell’s email marketing is the best Zoho Campaigns alternative because of its:

  • Seamless CRM integration
  • Powerful list-making features and advanced contact segmentation
  • Company-wide pricing that gives your entire team access to email marketing features
  • And basic features included with a Nutshell Sales (our CRM) subscription

Dê uma olhada nessas plataformas de email marketing lado a lado para ver por quê.

Included in Nutshell Marketing Foundation and above—so you can get your whole team on board

At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But Zoho Campaigns limits the seats its customers can add: a Standard plan only lets you have 10 users, and the Professional plan caps you at 20.

While Zoho Campaigns imposes a user limit on each of their plans, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.

CRM Email Sharing and Collaboration

Seamless sales integration—so you can create hyper-targeted email lists and see the full picture of every relationship

Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience.

Zoho Campaigns restricts contact segmentation to higher plans, making it harder for you to create the perfect audience for your email marketing campaigns. Features like tagging contacts are also gated, so you have to pay more if you want to have essential contact management features.

Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics, even what Zoho Campaigns calls “advanced,” like campaign engagement metrics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.

Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.

CRM Email Lists

Recursos essenciais de marketing por email – para todos! 

Features like email drip campaigns, advanced audience segmentation, email click notifications, an AI writing assistant, and tags are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Zoho Campaigns reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.

Unlike Zoho Campaigns customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.

Nutshell Email Marketing AI Writing Assistant

Powerful email marketing features (and more!) included with your CRM!

The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.

And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.

Create Branded Email Marketing Campaigns From Your CRM

Email marketing features available on every plan

The Nutshell Marketing Foundation plan includes essential marketing features, like:

  • Email drip campaigns, broadcasts, and newsletters
  • Construtor de e-mail sem código
  • Segmentação avançada de público
  • Notificações de clique por e-mail
  • Assistente de redação de IA
  • 150 free monthly email sends

The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:

Craft CRM Email Marketing Campaigns With A User-Friendly Builder

Upgrade to Marketing Pro for even more features

By upgrading to the Marketing Pro plan, you also get this email marketing feature:

  • A/B testing on email broadcasts and newsletters
  • Link click reporting

Plus these additional marketing capabilities:

  • SMS campaigns (150 monthly credits included)
  • Custom landing pages
  • Higher limits on web forms
  • Advanced marketing reporting
  • Advanced lead attribution
CRM Email Marketing Campaign A-B Testing Tools

Nutshell’s Email Marketing vs. Zoho Campaigns

Nutshell’s Email marketing vs the 4 tiers of Zoho Campaigns (updated April 2025)

Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.

Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.

Veja as nossas características completas aqui.

Plano Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Zoho Campaigns has 4 plans to filter through.
Preço inicial Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Limite de contatos Alguns provedores de e-mail imporão um limite de quantos contatos você pode ter em seu plano— Nutshell não.
Limite de envio de e-mail A maioria dos provedores de email marketing terá um limite de quantos emails você pode enviar por meio da plataforma durante um mês. Para Nutshell , você pode enviar 8 vezes mais e-mails do que contatos. 500 contatos significariam um limite de 4.000 emails/mês.
Assentos How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Custos excedentes Desde Nutshell O preço do é baseado no seu número total de contatos, você sempre pode calcular quais serão seus custos mensais. Zoho Campaigns atualiza automaticamente seu plano quando você excede seu limite de contato, facilitando o pagamento de mais do que você imagina.
Sequências de gotejamento de e-mail All Email marketing customers can trigger automated multi-email drip sequences based on whatever criteria you choose—Zoho Campaigns locks advanced email automation behind their Professional plan.
Notificações de clique por e-mail Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Email marketing doesn’t show you which links specific subscribers clicked.
Segmentação avançada de público Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer. Zoho Campaigns reserves advanced audience segmentation for customers on their most expensive plan.
Teste A/B The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
Tag You can use tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Zoho Campaigns only lets you group contacts by tags if you’re paying for a Professional plan.
Assistente de redação de IA A capacidade de aproveitar o poder da IA para ajudá-lo a escrever o conteúdo do seu e-mail.
Modelos pré-construídos Use um modelo pré-construído e troque a marca da sua empresa.
Modelos codificados personalizados Você se sente confortável codificando seu e-mail e gosta das especificações exatas? Então você quer esse recurso.
Remover marca Some email providers will add their logo to your emails unless you are over a certain monthly spend—not Nutshell.
Agendamento de e-mail Permite que você escolha um horário ou data posterior para enviar um e-mail de marketing.
Número de audiências Os públicos são essenciais para qualquer estratégia de email marketing. Nutshell Os filtros avançados do permitem criar públicos de marketing com base em qualquer número de atributos de contato. Zoho Campaigns tecnicamente permite que você crie públicos ilimitados, mas eles são agrupados por tópicos que seus próprios assinantes escolhem, então você tem menos controle sobre o que envia aos seus contatos.
Landing pages included The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Domínios personalizados Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition. If you want to use a custom domain in Zoho Campaigns, you’ll need to sign up for a Zoho LandingPage plan.
Integração de vendas Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Capacidade de entrega de alto nível Valida e-mails enviados com DMARC, SPF, DKIM e outras tecnologias para garantir que cheguem ao seu público.
Perfis de contato É importante saber mais sobre as pessoas para quem você envia e-mails. Com Nutshell sendo um CRM, você está pronto para usar os dados do cliente em Campaigns !
Construtor de e-mail sem código Se você não é um designer ou não se sente confortável com código, você precisa desse recurso de uma plataforma de email marketing.
Relatórios A maioria dos provedores de marketing por e-mail oferece relatórios sobre capacidade de entrega, taxa de abertura, taxa de cliques e rastreamento de cliques. Nutshell também pode notificar um membro específico da equipe em seu CRM se um determinado link for clicado!
Link click reporting With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Guias e tutoriais Artigos e vídeos de suporte para ajudá-lo a se preparar.
Apoio por correio eletrónico Crie um ticket através de um e-mail de suporte.
Apoio por chat em direto Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Suporte por telefone Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise tier.
Nutshell
Included with your Nutshell Sales subscription. Contact pricing begins at $5 for 100 contacts
Ilimitado
8X número de contatos
3 on Marketing Foundation, 10 on Marketing Pro
$0
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Available on Marketing Pro
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Sempre!
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Ilimitado
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Available on Marketing Pro
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Zoho Campaigns Sempre livre
$0
2,000
6.000 envios
5
Atualiza automaticamente seu plano
Básico
Ilimitado
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Disponível até o término do teste gratuito de 14 dias
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Zoho Campaigns Padrão
US$ 3 a US$ 181,50
100,000
Ilimitado
10
Atualiza automaticamente seu plano
Básico
✔️
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Ilimitado
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Zoho Campaigns Profissional
US$ 4,50 a US$ 1.035
500,000
Ilimitado
20
Atualiza automaticamente seu plano
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Zoho Campaigns Pague conforme o uso
US$ 14 a US$ 863
Créditos flexíveis
Depende do número de contatos
5
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Ilimitado
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Por que integrar seu CRM a uma plataforma de email marketing é importante

Integrar sua ferramenta de email marketing com seu CRM proporciona resultados de marketing ainda melhores. Com todos os seus dados de CRM ao seu alcance, você pode analisar as preferências de seus clientes, criar públicos de email marketing e automatizar campanhas para alcançar seus clientes.

You can also track email engagement like opens, link clicks, and conversions, giving you insight you can use to make a sale.

Por fim, integrar seu CRM à sua plataforma de email marketing permite segmentar seus contatos com base em fatores como há quanto tempo eles são clientes, histórico de compras e dados demográficos para enviar emails altamente direcionados que geram conversões.

Por que você precisa de notificações de clique por e-mail em sua plataforma de marketing

As notificações de clique por e-mail levam sua estratégia de engajamento do assinante para o próximo nível, revelando como e onde seu alcance tem o maior impacto. Você poderá ver quais indivíduos únicos têm interesse em suas mensagens para que possa se concentrar em clientes em potencial.

Essas notificações são extremamente úteis para profissionais de marketing e vendedores. Os profissionais de marketing podem ser notificados sempre que alguém clicar no link de inscrição de um webinar, assistir a um vídeo ou mostrar outros sinais de interesse sério – e então otimizar sua estratégia de acordo.

And since Nutshell’s Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.

Nutshell’s Email Marketing: The best Zoho Campaigns alternative

When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.

With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.

Comece hoje mesmo o seu teste gratuito de 14 dias em
!

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