The Best CRM for Event Management

As an event manager, you need to keep all your ducks in a row to ensure a smooth event from start to finish. You should also ensure that your event leads to more leads and, ultimately, an increase in sales. As such, having a means to track contact details gained through event networking is an absolute must.

You need a centralized source of truth, including the contact details of current clients, leads, and business partners, that allows you to update records as contact information changes and clients change their preferences.

• Centralized customer database: Keep every number, email, and address in a single platform to access and update when needed
• Automatic contact syncing: Let records update automatically and get new information added to your CRM as changes are made
• Business card scanner: Generate new leads on the go with a business card scanner that links to your CRM, creating new records and helping you keep track of incoming business opportunities.

You need to stay at the top of your prospects’ minds as they weigh their event-planning options. Timely email marketing is essential to closing leads that are on the fence. 

A CRM built for sales and marketing can help you succeed with email outreach and boost your event invitation email capabilities.

• Drag-and-drop email builder: Create eye-catching email templates that represent your brand with an intuitive drag-and-drop email builder
• Filtered marketing lists: Craft laser-focused messages to specific audiences using smart filters to build marketing audiences. 
• Multi-email drip sequences: Send the right message at the right time with timed email drip sequences
• Email performance tracking: Keep track of open rates, click-through rates, and other important metrics to improve your marketing campaigns.