Tracking engagement with your marketing emails is a critical part of determining whether your strategies are working. And measuring marketing effectiveness is more than just looking at metrics like email open, click, and unsubscribe rates—it’s also about seeing which recipients are clicking your high-priority calls to action (CTAs), so you can gauge your audience’s interests and behavior.
The new link report lets you dive into the specific contacts who are clicking on each of your marketing email links. Reveal how individual recipients are interacting with your messages so you can optimize your emails, update strategies where needed, and prioritize which recipients to follow up with to make the most of every opportunity.
What is the link report?
The link report is a new feature in Nutshell Marketing that uncovers the individual email recipients who are clicking the links you’ve added to your marketing emails. Along with total link clicks, you can now dive into unique clicks—the number of unique recipients that clicked a link.
In addition, the link report enables you to open a list of the recipients who clicked on the specific link. This gives you valuable insight into which links drew the most attention from your recipients, as well as which specific recipients are showing interest.
How do I access the link report?
The link report is available on the Marketing Pro plan. You can access the data in the report by going to a sent marketing email, clicking the Engagement tab, and scrolling to the Link Tracking section. You can also access link report data under the Recipients tab by filtering all recipients who clicked by specific links.
Note: This link click data is only available for emails sent on or after March 1st, 2025.
Get more from your marketing
Nutshell’s new link report is a valuable tool for understanding how your email marketing recipients are interacting with your messages and CTAs. Whether you want to target specific recipients who are demonstrating interest in your products or enhance your marketing strategy, the link report can help.
With the new link report on Marketing Pro plans, you can reveal which email recipients are engaging with specific links to enhance your strategies and improve targeting!
