Sales integration between your email marketing platform and your CRM is a marketing game-changer. Nutshell’s Email marketing lets you send campaigns direclty to targeted lists of your CRM contacts, track email engagment among customers, and even drill down into your contacts’ specific email opens and link clicks—all so you can strategically nourish relationships and drive revenue.
Nutshell’s Email marketing stands above Kit for its:
Kit (formerly ConvertKit) is an email marketing platform primarily made for individual creators, such as bloggers, podcasters, YouTubers, and course creators.
Nutshell’s email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing connects seamlessly to your CRM data to help you connect with customers at every stage of your marketing funnel.
Nutshell’s Email marketing includes essential features like:
If you’re looking for a good email marketing platform, you may be considering Kit. However, since Kit was made with solopreneurs in mind, it lacks features that can help connect a larger team—and boost your company’s growth.
If you want an email marketing tool that will take your business to new heights, Nutshell’s Email marketing is the best Kit alternative because of its:
Compare these two email marketing tools and discover why Nutshell’s email marketing comes out on top.
At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But Kix limits the seats its customers can add: a Newsletter plan (free plan) only lets you have 1 users, Creator plan gets 2 and the Creator Pro unlimited.
While Kix imposes a user limit on each of their plans, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Saber qué mensajes utilizar para empujar a sus suscriptores de correo electrónico hacia una venta es increíblemente importante para optimizar su estrategia de marketing. Y el mensaje depende del punto del embudo de ventas en el que se encuentre el suscriptor.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics, even what Zoho Campaigns calls “advanced,” like campaign engagement metrics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
Kit won’t provide the same level of sales integration. Sure, you could connect it to a CRM, but then you’re just juggling another subscription and if you want a simple, no-code CRM integration, you’ll need the Creator or Creator Pro plan.
Features like email drip campaigns, advanced audience segmentation, email click notifications, an AI writing assistant, and deliverability reporting are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Kix reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.
Unlike Kix customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email Marketing vs. the 3 tiers of Kit
Nutshell’s email marketing is an affordable and scalable option that includes all of our features, whether you’re paying for our minimum contact level ($5/mo for 100 contacts), our maximum contact level listed ($3,985/mo for 1 million contacts), anything in between or anything custom above 1 million.
Si integra su herramienta de marketing por correo electrónico con su CRM, obtendrá resultados de marketing aún mejores. Con todos los datos de su CRM a su alcance, puede analizar las preferencias de sus clientes, crear audiencias de marketing por correo electrónico y automatizar campañas para llegar a sus clientes.
También puede realizar un seguimiento de la participación por correo electrónico, como aperturas, clics y conversiones, lo que le proporciona información que puede utilizar para realizar una venta.
Por último, la integración de su CRM con su plataforma de marketing por correo electrónico le permite segmentar sus contactos en función de factores como su historial de clientes, su historial de compras y sus datos demográficos para enviar correos electrónicos muy específicos que impulsen las conversiones.
Las notificaciones de clics por correo electrónico llevan su estrategia de participación de suscriptores al siguiente nivel, revelando cómo y dónde su alcance tiene el mayor impacto. Podrás ver qué personas únicas se interesan en tus mensajes para que puedas concentrarte en los clientes potenciales.
Estas notificaciones son increíblemente útiles tanto para los vendedores como para los profesionales del marketing. Los vendedores pueden recibir notificaciones cada vez que alguien hace clic en un enlace de inscripción a un seminario web, ve un vídeo o muestra otros signos de interés, y optimizar su estrategia en consecuencia.
Since our Email marketing works seamlessly with your CRM, your sales team can contact those who clicked on your links to convert them into sales.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing software is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, and essential features like email drip sequences and click notifications on every plan, Email marketing can help your business level up its outreach and drive higher revenue.
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