Landing Pages

A lead generation landing page is a web page created solely to generate leads and is one of the first steps in your conversion funnel. The best landing pages for lead generation typically provide web page visitors with a special offer or free resource in exchange for their contact information.

For example, you could create a comprehensive guide your target audience would find valuable and give it away as a free download. You would then require landing page visitors to complete a web form to gather data such as name, email address, phone number, company information, etc. Once completed, you give the visitor access to your free resource—and you can start working the visitor through your funnel.

When promoting your product launch with a landing page, it’s vital that you stick to a few product landing page best practices, including:

• Know your audience: Research your audience and create ideal customer profiles to determine who your product is for. Ensure your new product launch landing page content and messaging speak to this target audience’s wants and needs. 
• Get their attention: Set the tone with an attention-grabbing headline to keep your audience interested and engaged. Keep it short and play to their emotions by focusing on a problem your product solves.
• Leverage storytelling: Make sure your product landing page content is engaging and tells a story your audience can relate to. However, be mindful of highlighting your product’s unique features and benefits.
• Establish credibility: People prefer buying products from reliable companies and brands they can trust. Include customer testimonials, social proof, and comparisons showing visitors what differentiates you from the competition.
• Emphasize your CTA: First, ensure your product launch landing page promotes a single, specific call to action, not to deter visitors from the page’s objective. Then, make sure the CTA is prominent so your visitors are clear on what action to take next.

If you’re on the hunt for the best lead generation landing page software for your company, keep an eye out for the following essential features:

• User-friendly editing software that makes it easy to design, create, and edit your landing page
• A library of quality landing page templates that are easy to customize to get you started quickly
• Plenty of integration options so that you can implement the call to action you want—like a web form to collect contact data or a calendar app integration so they can schedule a meeting with you right then and there
• Reporting and analytics tools so you can measure and monitor the success of your landing page
• A/B testing capabilities to help you build the most effective version of your landing page for optimal conversion rates
• Custom domain hosting, so you can host your landing page using your business’s domain name for better brand visibility and recognition