New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline. Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement.
And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram.
With the new Meta integration in Nutshell Engagement, your business can engage with prospects and customers through Facebook Messenger and Instagram DMs to expand its omnichannel engagement strategy even further.
It’s a huge step in centralizing all your prospect and customer data, putting all the information in one place that your team needs to move leads down the funnel and strengthen customer relationships.
Discover everything you can do with Facebook and Instagram in Nutshell Engagement!
What is the new Meta integration in Nutshell Engagement?
You can now sync your company’s Facebook Messenger conversations and Instagram DMs into your Engagement inbox so your team can view, manage, and respond to conversations with prospects through these channels—all without leaving Nutshell.
The new Meta integration in Nutshell Engagement enables you to support your company’s initiatives to engage with prospects and customers across multiple channels so you can provide customer support, enhance marketing strategies, and drive more business.
What can I do with the Meta integration in Nutshell Engagement?
By syncing your business Facebook and Instagram accounts, Nutshell pulls conversations into your central Engagement inbox, where you can:
Respond to Facebook Messenger conversations and Instagram DMs from inside Nutshell
View inbound messages from Facebook and Instagram and chat back with potential leads right from your inbox in Nutshell. Whenever a new person sends a message to your company, Nutshell will create a page for them and pull in relevant information from their social media profile like name and profile picture. Their Person page then becomes the main hub for tracking your interactions, from the first chat to the first sale.
Assign conversations to your team members
Create message assignment rules to ensure your team is following up on every conversation. You can assign using round-robin or specific-user rules you create in your Engagement settings, or leave incoming messages unassigned so team members can assign themselves.
Create new leads from incoming messages
Want to follow up on a Facebook or Instagram conversation and turn a new contact into a customer? Quickly escalate conversations into sales opportunities directly from your message thread. Choose which pipeline to send your lead through and kickstart the sales automation you’ve put in place, like sending personal email sequences, activating reminders for your sales reps, and more.
As with Nutshell SMS, you can also configure Nutshell to automatically create new leads for contacts who chat with your team via Facebook or Instagram.
Track all Engagement conversations and messaging stats
With the new Meta integration, you can now also track the channels of every conversation from your company-wide Engagement inbox. Icons displayed next to each thread will indicate whether it came through SMS, Chat, Facebook, or Instagram.
Plus you can view messaging activity and gauge the effectiveness of your engagement efforts from new reports in your Engagement dashboard. The tables show the volume of threads and leads created from each channel over a specific period, so you can see how contacts are communicating with you most frequently.
How do I get started?
To start managing your company’s Facebook Messenger conversations and Instagram DMs from inside Nutshell, upgrade to an Engagement Pro plan today. Along with these new channels in your Nutshell Engagement inbox, the Engagement Pro plan also unlocks features like:
One-to-one SMS messaging (150 free sends per user per month)
SMS pipeline automation – to send the right message at the right time
Web chat – so your website visitors can chat with your team in real time
Plus, stay tuned for our live Meta integration webinar, where we’ll walk you through how to set up these new channels in your Nutshell Engagement inbox and dive deeper into the possibilities.
Take an Omnichannel Approach With Nutshell Engagement
Ready to start streamlining conversations through Facebook Messenger and Instagram? Upgrade to the Engagement Pro plan to get started!
