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Your email marketing platform should take you to new heights, not put a cap on your company’s growth potential. Nutshell’s Email marketing beats out Zoho Campaigns with its:
Zoho Campaigns is an email marketing software with features like an email template builder, automation, and contact management.
Nutshell’s Email marketing tool is an integrated feature of Nutshell, the all-in-one CRM designed to help businesses close more deals. Nutshell’s email marketing features seamlessly integrates with your CRM to give your entire team insight into contact engagement so you can advance leads toward a sale.
Nutshell’s Email marketing includes essential features like:
If you’re on the hunt for email marketing software, you may have heard of Zoho Campaigns. But Zoho Campaigns limits your company’s growth with its lack of advanced features and restricted user limits.
If you want an email marketing tool that will take your business to new heights, Nutshell’s email marketing is the best Zoho Campaigns alternative because of its:
Take a look at these email marketing platforms side by side to see why.
At Nutshell, we realize that getting your entire marketing team onto your email marketing platform is essential for optimizing your efforts and improving collaboration. But Zoho Campaigns limits the seats its customers can add: a Standard plan only lets you have 10 users, and the Professional plan caps you at 20.
While Zoho Campaigns imposes a user limit on each of their plans, Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan, which comes free with every Nutshell Sales subscription. So you can give everyone in your CRM access to the marketing data and tools that will improve decision-making and show you the big picture of how your sales and marketing efforts work together.
Understanding your contacts’ preferences and needs is crucial to email marketing success—so you can craft and send the right message to the right audience.
Zoho Campaigns restricts contact segmentation to higher plans, making it harder for you to create the perfect audience for your email marketing campaigns. Features like tagging contacts are also gated, so you have to pay more if you want to have essential contact management features.
Since Nutshell’s Email marketing is included in the Nutshell Marketing Foundation plan (included free with every Nutshell Sales subscription), contact management is built in. It’s easy to use Nutshell’s filter and segment options to group contacts by all kinds of characteristics, even what Zoho Campaigns calls “advanced,” like campaign engagement metrics. And Nutshell’s dynamic lists and fixed audiences make it a breeze to ensure your marketing audiences are laser-focused.
Plus, with your email marketing tool built inside your CRM, your team can easily see every contact’s engagement with your email campaigns—from email opens to specific link clicks.
Features like email drip campaigns, advanced audience segmentation, email click notifications, an AI writing assistant, and tags are essential tools in a marketer’s toolkit—and give your team tools for streamlining your workflows. But Zoho Campaigns reserves some of these features for customers on its Professional tier and doesn’t include others on any tier.
Unlike Zoho Campaigns customers, all Nutshell’s Email marketing customers have access to these essential marketing features—whether you’re paying for 100 contacts or 1 million. Essential features like drip campaigns, tags, and segmentation help you optimize your email campaigns, while email click notifications and Nutshell’s AI writing assistant help your team save time and accomplish more.
The Marketing Foundation plan gets your team essential email marketing features, so you can start sending professional, branded email broadcasts, newsletters, and drip sequences to your CRM contacts, tracking campaign engagement, and giving your whole team insight into how your email campaigns are helping move the needle and strengthen relationships.
And since the Marketing Foundation plan is included for free with every Nutshell Sales subscription, paying for your CRM automatically unlocks these marketing features that put your company on the path to understanding and reaching your contacts better.
The Nutshell Marketing Foundation plan includes essential marketing features, like:
The Marketing Foundation plan also gets you a suite of additional marketing features to support and optimize your marketing efforts, including:
By upgrading to the Marketing Pro plan, you also get this email marketing feature:
Plus these additional marketing capabilities:
Nutshell’s Email marketing vs the 4 tiers of Zoho Campaigns (updated April 2025)
Nutshell’s Email marketing is part of the Nutshell Marketing Foundation plan, available for free with every Nutshell Sales subscription, which starts at just $13 per user per month. Upgrade to Marketing Pro for $49 per month to get additional features like email A/B testing, SMS campaigns, advanced marketing reporting, and more.
Some Email marketing features are only available on the Marketing Pro plan. We’ll highlight those features in the table below.
Nutshell’s Email marketing is available on the Marketing Foundation plan, which comes free with every Nutshell Sales subscription. Zoho Campaigns has 4 plans to filter through.
Email marketing is included in the Marketing Foundation plan, which comes with every Nutshell Sales subscription at no extra cost. Pricing for contacts may apply.
Some email providers will impose a limit of how many contacts you can have in your plan—Nutshell doesn’t.
Most email marketing providers will have a limit on how many emails you can send through the platform over a month. For Nutshell, you can send 8 times as many emails than you have contacts. 500 contacts would mean a limit of 4,000 emails/month.
How many logins your email marketing provider allows for in the plan. Three seats are included automatically on the Marketing Foundation plan, and 10 on the Marketing Pro plan.
Since Nutshell’s pricing is based on your total number of contacts, you can always calculate what your monthly costs are going to be. Zoho Campaigns automatically upgrades your plan when you exceed your contact limit, making it easy to pay more than you realize.
All Email marketing customers can trigger automated multi-email drip sequences based on whatever criteria you choose—Zoho Campaigns locks advanced email automation behind their Professional plan.
Not only does Email marketing offer click-tracking, but you can even get notified when someone clicks on the link, giving you up-to-the-minute insight into subscriber engagement. Email marketing doesn’t show you which links specific subscribers clicked.
Nutshell’s Email marketing allows you to create marketing audiences based on any combination of attributes, from geography and industry to how long they’ve been a customer. Zoho Campaigns reserves advanced audience segmentation for customers on their most expensive plan.
The Marketing Pro plan offers A/B testing, where you can test email subject lines, preview text, content, and design—plus control how Nutshell tests the success of your campaigns.
You can use tags to quickly group contacts together to create an Audience. An example would be if you wanted to reach out to everyone who attended a specific trade show. Zoho Campaigns only lets you group contacts by tags if you’re paying for a Professional plan.
The ability to harness the power of AI to help you write your email content.
Use a pre-built template and swap in your company’s branding.
Feel comfortable coding your email and you like exact specifications? Then you want this feature.
Some email providers will add their logo to your emails unless you are over a certain monthly spend—not Nutshell.
Allows you to choose a later time or date to send out a marketing email.
Audiences are essential to any email marketing strategy. Nutshell’s advanced filters let you create marketing audiences based on any number of contact attributes. Zoho Campaigns technically lets you create unlimited audiences—but they’re grouped by topics that your subscribers pick themselves, so you have less control over what you send your contacts.
The Marketing Foundation plan also includes a no-code landing page builder so you can build and host branded landing pages for your marketing campaigns. Plus, Landing Pages syncs with Nutshell Forms and Nutshell Scheduler, so you can seamlessly collect visitor information, schedule meetings, and access all that data from your CRM.
Easily set up custom domains in Nutshell to improve email deliverability and enhance brand recognition. If you want to use a custom domain in Zoho Campaigns, you’ll need to sign up for a Zoho LandingPage plan.
Nutshell’s Email marketing is in the same platform as our world-famous CRM, so you can see how your email marketing turns into real business opportunities. And an integration (and another invoice) isn’t needed!
Validates outbound email with DMARC, SPF, DKIM and other technologies to ensure they reach your audience.
These are important to know more about the people your sending emails to. With Nutshell being a CRM, you’re all set to use your customer data in Campaigns!
If you’re not a designer or not comfortable with code, you need this feature from an email marketing platform.
Most email marketing providers will offer reporting on deliverability, open rate, click rate and click tracking. Nutshell can also notify a specific team member in your CRM if a certain link is clicked!
With the Marketing Pro plan, you can see individual recipients who clicked the links you’ve added to your marketing emails, so you can better gauge your audience’s interest.
Support articles and videos to help you set yourself up.
Create a ticket through a support email.
Speak to a real human during business hours. Available Monday through Friday from 7:30 AM to 5:30 PM EST.
Nutshell does offer free scheduled phone support to any customer on our Sales Enterprise tier.
Integrating your email marketing tool with your CRM unlocks even better marketing results. With all your CRM data at your fingertips, you can analyze your customers’ preferences, create email marketing audiences, and automate campaigns to reach your customers.
You can also track email engagement like opens, link clicks, and conversions, giving you insight you can use to make a sale.
Finally, integrating your CRM with your email marketing platform allows you to segment your contacts based on factors like how long they’ve been a customer, purchase history, and demographics to send highly targeted emails that drive conversions.
Email click notifications take your subscriber engagement strategy to the next level, revealing how and where your outreach has the biggest impact. You’ll be able to see which unique individuals take interest in your messaging so you can zero in on potential customers.
These notifications are incredibly helpful for marketers and salespeople alike. Marketers can get notified whenever someone clicks on a webinar signup link, watches a video, or shows other signs of serious interest—and then optimize their strategy accordingly.
And since Nutshell’s Email marketing works seamlessly with your CRM, your sales team can reach out to those who clicked on your links to work them toward a sale.
When it comes to sending well-crafted, persuasive messages to your contacts at the right time to turn subscribers into sales, Nutshell’s Email marketing is the email marketing tool your team needs.
With all-in-one email marketing and CRM functionality, unlimited marketing audiences, essential features like email drip sequences and click notifications on every plan, and inclusion on every Nutshell Sales plan, Nutshell’s Email marketing can help your business level up its outreach and drive higher revenue.
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