“Nutshell is super user-friendly and intuitive
“I would highly recommend Nutshell
“Easy to use and... wait for it ... 100% buy in!
“Nutshell is both simple and powerful
The key to success in the hospitality industry is providing top-notch customer experiences, and the restaurant industry is no different.
Stand out from the competition with a CRM that helps you nurture relationships with customers and business partners. A platform like Nutshell can help you do just that. Read on to learn more!
A customer relationship management (CRM) platform is a powerful tool for nurturing customer relationships and driving repeat business. When you can track every interaction you’ve had with customers and partners, send personalized emails to keep them engaged, and streamline reservation scheduling, you foster greater loyalty to your business and stay ahead of the competition.
Whatever the shape of your business–whether you operate a five-star restaurant, food truck, or chain restaurant–using a CRM is a game changer for keeping track of customer information, allowing you to create targeting campaigns through segmentation, and improve communication to nurture long-term business relationships.
Here are just a few ways you can use a restaurant CRM to change your business for the better:
With so many CRM options available for restaurants, choosing the right one makes all the difference. But what features are essential for a restaurant CRM?
The best restaurant CRM solution is one that provides essential features for your business, such as contact management and sales automation, advanced tools like appointment schedulers, email and SMS marketing, and lead generation features to elevate your restaurant.
Take a look at these features in-depth to understand how a CRM can help your restaurant.
As a restaurant manager, it’s crucial to keep all your contacts in a row to ensure smooth operations. Using a CRM with contact management features to track contact details of customers and business partners (potential and established) is a must for business growth.
With a centralized source of truth, you’ll no longer have to update outdated Excel spreadsheets and lose potential deals.
Whether you’re interacting with customers or business partners, your sales process needs a customized approach. With multiple sales pipelines, you can nurture leads and secure deals in both B2B and B2C.
Being able to work your leads through multiple pipelines enables you to create the perfect sales process for different customers and clients.
Nutshell lets you create multiple customizable pipelines that fit your team’s needs, no matter the type of lead you engage.
Using a CRM can help restaurant owners create better marketing campaigns. With easy-to-use restaurant CRM software like Nutshell, going through your contact database can give you valuable insight on how to personalize and segment campaigns, whether email or SMS.
Nutshell Email marketing lets you create and schedule email campaigns for your restaurant clients. If you’re announcing a new dish or exclusive sale, you can craft personalized emails and schedule the broadcast to customer segments that would be most interested.
Didn’t get a response on important business email interactions? You can automate follow-ups with Nutshell’s personal email outreach to maximize responses.
Take advantage of Nutshell’s best-in-class email features, such as:
The best way to determine the effectiveness of marketing campaigns and customer behavior–such as seasons of maximum reservations/orders–is through data collection, reporting, and analysis.
Nutshell comes with advanced custom reporting, to give you an overview of campaign and sales success, as well as the ability to dive deeper into specific data segments for more insight.
Do you see patterns in customer demographics or behavior–do specific demographics order a specific dish more, or is there a time of day or season when you get the most reservations? You can use such data to sharpen your restaurant operations, staying ahead of trends by ensuring the most used ingredients are always in stock or you have alternative ingredients for dietary preferences most popular among your customer base. Determine opportunities for menu upgrades and additions to maximize customer satisfaction and repeat business.
Choosing Nutshell as your restaurant CRM offers you the best in CRM reporting and analytics, which provides you with the following:
Nutshell é o melhor custo-benefício. A versatilidade e a funcionalidade fazem dele um produto muito fácil e poderoso de usar.
Mark M. Southwestern Scale Co.
Já usei o Act, o Goldmine e o Salesforce no passado e descobri que o Nutshell foi o mais fácil de começar a usar e de configurar campos personalizados. Eu recomendaria o Nutshell a outras pessoas que estejam interessadas em um CRM fácil de aprender e navegar.
Craig C. Thermal-Tec
Saímos da Hubspot para a Nutshell porque a Hubspot era muito complexa. A Nutshell faz software para humanos.
Daniel H. EOS
Quando estávamos avaliando os CRMs, o único fator decisivo entre o Nutshell e o Salesforce se resumia ao tempo de ativação e ao preço. O Nutshell venceu em ambos os quesitos (por uma margem enorme). O Salesforce custava 10 vezes mais por mês para o que queríamos.
Jason C. Arrow Container Corp
Increase your business’s efficiency with CRM software integrations. Connecting your CRM with software your business already uses keeps all your contact, accounting, and booking data synced across all your apps.
With your CRM as the hub of your restaurant tech stack, you can elevate the customer experience by gaining insight into all your business touchpoints.
The restaurant and hospitality industry has a unique need for customer relationship management software that focuses on providing excellent customer service. Nutshell is built to help you nurture the connections that drive loyalty and business growth.
When you choose Nutshell as your restaurant CRM, you empower your business with:
Our customers have a lot to say about how Nutshell has helped them connect with clients, gain insight into their sales, manage marketing campaigns, and more. Check out our customer stories to learn more about how Nutshell has helped companies like yours meet and exceed their goals!
An easy to use, flexible CRM that helps teams organize their contacts, leads, and conversations in order to grow.
Perfect for small teams that need more reporting capabilities to help improve performance.
For teams that need CRM, sales automation, advanced reporting, and multiple pipelines to help you connect and close more leads.
For teams and organizations that need deeper customization, change logs, and AI features to improve efficiency.
For teams and organizations that need complete custom reporting, access controls, custom SQL access and no limits.
When you choose Nutshell as your restaurant CRM, you have the option to partner with 500+ digital marketing experts to help drive leads to your sales team.
Getting started with building and nurturing customer relationships can be daunting for any business in the food service industry. It’s an ongoing process that requires learning new software and improving your internal processes to meet your goals.
With an easy-to-use and affordable CRM like Nutshell, navigating the ropes of relationship building is made easier. Try Nutshell free for 14 days, or contact our team to discover how Nutshell can transform the way you do business.
Join 30,000+ other sales and marketing professionals. Subscribe to our Sell to Win newsletter!
